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SANTA CLAUS WAVES BEFORE TAKING THE LEAP AND ABSEILING DOWN A CITY BUILDING IN MELBOURNE,...

IMAGE number
REU8432655
Image title
SANTA CLAUS WAVES BEFORE TAKING THE LEAP AND ABSEILING DOWN A CITY BUILDING IN MELBOURNE, 1999-12-23 (photo)
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Photographer
Will Burgess
Medium
photograph
Date
1999 AD
Shooting Date
1999-12-23
Image description

Santa Claus, suspended seven storeys above La Trobe Street in Melbourne's central business district, waves before abseiling down a building to take up promotional duties December 23. Santa made his appearance as part of a nation-wide outdoor billboard campaign advertising the country's longest established Australian-owned bicycle firm, Malvern Star, which has been manufacturing bicycles for 96 years. WB/PB

Photo credit
REUTERS/Will Burgess / Bridgeman Images
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