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Japan: Vintage magazine cover featuring a 'moga' or 'modern girl', 1926

IMAGE number
PFH2838978
Image title
Japan: Vintage magazine cover featuring a 'moga' or 'modern girl', 1926
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Image description

Modern girls ('modan gaaru', also shortened to 'moga') were Japanese women who followed Westernized fashions and lifestyles in the 1920s. These moga were Japan's equivalent of America's flappers, India's kallege ladki, Germany's neue Frauen, France's garconnes, or China's modeng xiaojie. The period was characterized by the emergence of working class young women with access to money and consumer goods. Modern girls were depicted as living in the cities, being financially and emotionally independent and choosing their own suitors.

Photo credit
Pictures from History / Bridgeman Images
Image keywords
Japan / Asia / Art deco (1910-1939) / art movement / advertising / arts / modern girl / poster / propaganda / asia / historical images / magazine / art / historical / poster art / asian / posters / periodical / japanese / historical pictures / graphic design / fashion / history / design / modan gaaru / moga

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Copyright status
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Largest available format 3304 × 4995 px 7 MB
Dimension [pixels] Dimension in 300dpi [mm] File size [MB] Online Purchase
Large 3304 × 4995 px 280 × 423 mm 6.8 MB
Medium 678 × 1024 px 57 × 87 mm 939 KB

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