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The young florist, front and reverse of a Bon Marché promotional card, c.1900 (colour litho)

IMAGE number
KDC488410
Image title
The young florist, front and reverse of a Bon Marché promotional card, c.1900 (colour litho)
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Artist
French School, (20th century) / French
Location
Private Collection
Medium
colour lithograph
Image description

The Bon Marché Department stores in Paris were the creation of the French entrepreneur, Aristide Boucicaut (1810-77); after 1852 he and later with his wife, Marguerite (1826-87), revolutionised shopping and retailing in France; they developed the first department store ('Grand Magasin') in Paris, by 1877 the largest in the world; the Boucicauts were responsible for introducing the concept of shopping as an enjoyable experience with glamorous interiors; innovations included fixed prices, home delivery, large choice of goods, guarantees allowing exchanges or returns, catalogues , mail order and advertising; families were targeted by providing reading rooms for husbands while their wives made purchases and by giving balloons and attractively produced cards for children; the cards, usually in a series of six and published weekly were extremely popular and acted as an inducement to return frequently to the shops; the illustration shows the stores in the rue du Bac, designed by the architect Louis Charles Boileau and the engineer Armand Moisant, begun in 1870 and completed in 1887; the development of department stores was a major force in democratising consumption and making society more egalitarian by giving women the freedom and ability to shop on their own

Photo credit
Bridgeman Images
Image keywords
advertising / advertising / card / shopping / publicity / female / reclame / retailing / promotional / vintage card / trade card / retail / flowers / shop / commerce / florist / marketing / lilies / promotion / stores / store / department store / boileau / grand magasin / carte réclame / moisant
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Asset - General information
Copyright status
Undetermined copyright
Largest available format 6474 × 9839 px 19 MB
Dimension [pixels] Dimension in 300dpi [mm] File size [MB]
Large 6474 × 9839 px 548 × 833 mm 19.3 MB
Medium 674 × 1024 px 57 × 87 mm 1.1 MB

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