'On Route to the North Pole', a promotional card for Huntley & Palmers Biscuits,...

Huntley & Palmers supplied biscuits for expeditions to both the North and South Pole; they were a British firm of biscuit manufacturers, founded in 1822, becoming biscuit suppliers to Queen Victoria; by 1867 they had expanded into Europe, receiving additional royal warrants from Napoleon III and King Leopold II of Belgium; by 1900 they were the world's largest biscuit producer and had become one of the earliest global brands; their easily recognisable tins and logo were a very successful marketing tool and became a symbol of the worldwide commercial power of the British Empire;