Half a Loaf Is Better Than No Bread, 1938 (colour litho);

Proverb meaning that getting part of what you want is better than getting nothing at all; in this image, although the man in the middle between two large persons is squashed and uncomfortable, at any rate he has a seat; from a series of cigarette cards 'Up-to-Date Proverbs' issued by the Bocnal Tobacco Company, London; the golden age of cigarette cards was from the late 19th century until the Second World War and were immensely popular both as collector items and as a source of instruction, entertainment and amusement before the widespread use of television and radio;