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Advert for the Velvet Hat Warehouse, 1887 (print)

IMAGE number
BL5900031
Image title
Advert for the Velvet Hat Warehouse, 1887 (print)
Artist
English School, (19th century) / English
Location
British Library, London, UK
Medium
print
Date
1887 AD (C19th AD)
Image description

In the 1800s both men and women took great pride in their hats. Indeed, they were often the most expensive items in their wardrobes. Hat etiquette was strictly followed and became second nature to gentlemen and ladies in Victorian times. It was very rude for a gentleman not to remove his hat when he entered a building, although it was acceptable for a woman to leave hers on. Gentleman tipped their hats to strangers and removed them with a flourish when greeting ladies with whom they were acquainted. This hat warehouse clearly caters for the less well-heeled gentleman. As well as boasting its low prices, it also begins with an anti-landlord quotation: "Your bone and sinew pays 30 [shillings] to the Landlord's 1 [shilling] in Income Tax." The implication here is that fashion and esteem should not just be for the rich. The advert is also an example of mid-Victorian anti-Catholicism. In an age of social rigidity, this was a surprisingly classless hatred. Queen Victoria urged her prime minister William Gladstone to "throw dirt" on the 1870 Vatican Council. Gladstone himself said that no one could submit to the Church of Rome and remain mentally and spiritually free. In 1874, even a Times editorial would opine: "To become a Roman Catholic and remain a thorough Englishman are almost incompatible conditions." This reflex association of Englishness and Protestantism was an important psychological bulwark against England's nearest and most troublesome neighbours - the predominantly Catholic Ireland and France. Evan.6530

Photo credit
From the British Library archive / Bridgeman Images
Image keywords
Germany / Europe / United Kingdom / advertising / advertising / poster / print / Victorian / 19th century / english / British / evanion collection

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Largest available format 1573 × 2293 px 5 MB
Dimension [pixels] Dimension in 300dpi [mm] File size [MB] Online Purchase
Large 1573 × 2293 px 133 × 194 mm 4.9 MB
Medium 703 × 1024 px 60 × 87 mm 1.0 MB

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